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Friday, May 16, 2014


Why do they want us to kill off the free apps offering?

I have several dreams, one of them is to offer FREE premium apps to everyone, this is the ideal pricing strategy for the users won’t you agree?

So why does the Internet industry wants us to pay for apps instead of offering them for free? Personally, I want more choices, more FREE MAC OSX apps and I'm doing everything I can in order to provide us all with great apps for free!

Software developers needs to find the Holy Grail, Freemium apps helped create those million dollars per day apps and Premium apps has very limited use today.
So what is the dominant pricing model? Freemium now accounts for 71% of Apple AppStore revenues in the US. 

As the owner and the CEO of an innovative technology company, I can assure you I that I do understand the responsibilities of paying the company bills and mapping out the company’s future but as a user I would like to have the freedom of choice; Freemium vs. Premium!

We invested $5M to develop the best personal assistant software I could have imagined, based on a smart machine-learning algorithm. This technology is capable of generating personalized news feeds for every single person on earth. And better yet – keep the user's privacy secured.   

We won the best productivity tool award by PCMagazine editors and for a significant period of time we were heroes in the digital world. 

We worked exceptionally hard to build Genieo to help people just like you and me easily stay up-to-date with the latest developments in the online world 

We have several patents in addition to highly creative people in our company – a fact that I’m particularly proud of.

When the company turned three years old, we knew it was time for it to function as a grown-up company. Genieo needed to stand on its own feet without the need to raise more founds for the purposes of building the personalization news recommendation engine that actually works.

You need to understand the Internet market to understand where we were positioned.
We were a young technology company that deal the overload of information, we didn't believe that people needs to pay for quality products, we strongly believed in the freedom of information for everyone! 
So instead of selling our app in the Apple AppStore we choose to become an online company, that generates revenues from Ads and search providers such as Google, Microsoft or Yahoo search feed.

To be honest, there are very few good apps in the software download arena that respect user's privacy and the online industry policies regarding how to distribute software, Here at Genieo, we are working very hard to monitor our affiliate partners, to earn our user's trust and to become a trustworthy company while still offer free apps.

Years went by and we become a highly successful company with millions of loyal users that love our software. 

As such, many small companies (sometimes not even companies, but users that have a web site) promote their removal scripts (tools) by calling us Adware sometimes even a Malware or a virus to convince people like you that it's very hard to remove Genieo (which is BTW, a normal uninstall process).

It’s really easy to remove unwanted software from your Mac or your Windows PC. The task is uncomplicated and this is true even for our Genieo software. To facilitate and expedite this process, I’ve even added a Link to an automatic script/tool so if someone missed it, here it is.

If you dig a little deeper you will see that none of the trusted and well-known Anti-Virus software providers flagged us as a virus, malware or a Trojan. Have you ever considered why that is the case?

We never install ourselves or set the user's search bar without having the user explicitly agree to that. We never inject any code into our software, no back doors, no Ad injections.... nothing of the sort.

Most of traffic comes from Ad Networks, Google Adwords and organic Mac traffic from legit software sources. 

 Genieo is a helpful, aggregated personalized news feed; we add 3 display ads in our dynamic free content page, just like CNN, Yahoo, Fox News, USAToday and any other online newspaper. 

We never hijacks the web browser's start page, in fact Genieo is a personalized Startpage, this is precisely the benefit of using our service, so when user installs Genieo we notify him that his start page settings are about to change and we will change the settings only if we have user’s pre-approval. 
Although it is fair to assume that when a user chooses to install a startpage that user can assume he/she will receive a startpage. It’s a logical conclusion that can be drawn from adopting Genieo software.

Genieo features as free software, and it serves 3rd party search feeds. And yes if you recall my statement at the beginning of this post, I am in favor of more and more free apps. As a free software provider we generate our income based on Google, Bing or Yahoo search feeds.

We never do "Contextual Advertising" in the search results as suggested in the article, never revise the search page and nothing will be sent back to Genieo servers except the number of queries users entered. Note that we do not access any information about the nature of the queries.

Genieo does not use plugins or add-ons; it’s client-based software with unique technology that is highly beneficial to users. It is perplexing to me why Derry London  - a USAtoday writer - didn't look for his own truth and try to run even a small check such as install/uninstall our software by himself. I do however suspect that his real motivation for having written an unfair and biased review was the promotion of another removal script.  

Now, my question to you is as follows:  Why would you trust a company that throws dirt on others for the purposes of self-promotion and self-aggrandizement?  Why would you trust a script that tries to monitor what others are doing instead of using the software provider’s original tool?

For 15 years of my professional career I was a chief security strategist. I worked for Microsoft corporation for several years and wrote 3 books about information security and privacy, I helped the FBI, IDF, banks and governments to protect citizens and organizations from hackers and cyber-attacks. 

I am acutely familiar with security experts that try to sow fear in order to sell purported "security" tools. 

I personally suggest that Catalin Cosoi, chief security strategist at Bitdefender, should try to promote his removal scripts in a way that doesn’t slander other people, software or companies. I’m sure he can come up with a better and more creative way to deliver business to Bitdefender. Integrity is at the heart of all good business and it is my sincere wish that Catalin Cosoi adopts such practices. 

We have very loyal users, and we are doing our best to become better and better every day. We are a dynamic company and we continually learn from our users’ feedback.

I know it's all too easy nowadays to Google this or that; the Google search engine has become our guru, but sometimes we need to dig a little deeper to discover the real truth. That is my suggestion to everyone who is reading this post: look for your own truth about Genieo – you’ll be well pleased with what you find!

** I wonder how much Bitware paid the USAToday writer to write the long advertisement for them; I’m willing to pay 10 times more to tell the truth about

Thanks for reading this.
Sol T.
Founder & CEO

Thursday, March 14, 2013


The Best Google Reader Alternative

Google just announced that it is shutting down Google Reader on July 1st
The company launched Google Reader in 2005 to help people keep track on their favorite websites. 

Some of you may say that Google announcement is yet another nail in the RSS’s coffin, so all folks who like to track lots of news sources can be relaxed, RSS technology probably isn't going away anytime soon.

If you are not familiar with Genieo technology, it is time, then, to introduce you to the great automatic tool that will help you keep track with all of your sources without lifting a finger.

Genieo will constantly add and discover feeds for you while you browse the web, and will automatically add RSS feeds and filter them for you based on your online behavior. 

Genieo is the first productivity tool and the only one that will never require you to manage your sources or predefined your topic of interest.

If you are actively using Feedburner and looking to find a new RSS reader, Genieo is the lazy way and most productive tool to catch up with your online world!

Give it a try now!

Friday, December 21, 2012


3 Worthy Alternatives to iGoogle For Personalized Homepages

If you're anything like us, your browser's homepage has remained set to since-well, long enough you probably don't remember using anything else, well, at least till I founded

For those of you who are not sure what a home page or start page is, the page that pops up when you start your browser is your home/start page.

Some of you like to be more productive while they are browsing the web, so instead of using a blank Google search page they do prefer a smart and easy way to catch up with their online life.

My personal favorites and the one I highly recommend is it's for the first time I can really enjoy a great personalization technology provides as many different sources of information based on my browsing behaviors and publish material for other people to see. However, if you'd like to try some alternatives, here they are:



The U browser is a new web browser that lets you do more while you browse. It is based on the Chromium open-source project, which means it gives you very fast, very safe browsing.  

That means you don’t have to click away from the site you’re surfing to chat with friends, read Tweets, update your Facebook status, or watch your favorite videos. Just do all that on the U browser’s sidebar or chat windows, while you continue to surf on the main screen.



A tiny desktop application that generates the first start page using your past browsing history and site preferences as a stepping stone. Genieo is on auto-pilot, is great for the guy who doesn’t have the patience to sit and manually configure a start page on his own.  

After the installation process your personal homepage will appear in your browser, and the fun begins. You will discover several topics based on your interested in and several sites that you read most often. In addition, it listed the sites that typically provide the best content on your preferred topics, friends' birthdays from Facebook and mentions of your favorite topics from Twitter.


Genieo is worth a place in the browser. It allows for setting up an easy, fast, and secure personal start page.


Every time you visit Lumi you'll see a fresh selection of suggested web pages based on your visit data. Lumi’s concept is very similar to Genieo. New pages will be displayed in real time and stay relevant based on the visit data you are recording with the Lumi chrome extension. To make Lumi work best you should install the extension that allows you to record your visit data to let Lumi know what you are interested in.


It also makes starring pages simple. Personally, I chose Genieo as my homepage as it brings better results based on all my internet activities and keep my privacy. Well, there are few more reasons you should already know by now…

Friday, December 14, 2012


News Summarizing Best Desktop Application

Yahoo CEO, Marissa Mayer eyes looking for the best news summarizing application, what is she missing? Us! 

You are frustrated with all the news aggregators and apps that promise you to summarize the web for you? This way or another you find yourself overload with too much information. Marissa Mayer gets that, this is why she is looking everywhere for the best personalization technology, most promising apps that you’ll actually use to catch up with your online life.


A Personalized Newspaper Styled Homepage: Cutting the Web Down to Size.
We are interested in a service that learns our preferred topics, trusted sources and how we find and read information on the web. Genieo presents you with content you're certain to like, without any scripting or filtering from you, the user.

What you can also find interesting about Genieo is that it has this tendency to pull in stories from sites that you might not have otherwise visited. While there are stories presently showing from your favorite sources, there are some great content pop in from other sites that you’ve never been to, as well. Oh, and if something pops up that you don’t like, you can flag it as not interesting or remove the feed from the specific site entirely.

Tuesday, December 11, 2012


How To Monetize Your Organic Mac Traffic

So, you have a cool product for PC users and thousands of consumers visiting your site every day? this is great! Did you ever checked the numbers of your organic Mac OS users visiting your web site every day? Open Google Analytics and check the traffic volume, I bet the numbers are between 6% and 15%. Hey, that’s not that bad! If you could only convert those users to dollars that could be a nice move.

Well, think for a second, if you had a store and hundreds of passers were looking on your display-window, would you send them back home with an empty hands? you would never do that!


So, What Should You Do?

You don’t need to develop a mac version of your product, it’s not worth your time, the traffic isn’t that huge but still, why not make money out of it?
Here is the deal, from tomorrow morning you are going to offer your organic mac users the coolest Mac software out there! a “personalized newspaper styled homepage” and if you like, you can add your brand name on it (



A real valuable product for your small mac community, years of in depth technology instead of another toolbar as a lame excuse to control the user’s homepage. With zero efforts, zero investment and great user’s Life Time Value (LTV) you will have a sticky startpage to help your users catch up with their online life.

Contact us ( and add Genieo Mac startpage to monetize all your organic mac traffic!

Because Thinking Out Of The Box Is A Way of Living For You.

Friday, November 23, 2012


iGoogle alternative: Genieo - A personalized newspaper styled homepage

 On July 3rd, 2012 Google CEO Larry announced that on November 1st, 2013 Google will pull the plug on iGoogle.  However since Google has not announced any plans to offer an alternative that leaves people scanning the internet for iGoogle alternatives.

The question is where should you hang your homepage hat? What should be the first thing that appears when you open your browser and start catching up with your online life?
If you're a news junkie but you don't tend to look at RSS feeds cause you know how impossible it is to catch up with long list of sources, If you like to scan news headlines, but you don’t want to read everything out there, then you can't go wrong with Genieo, a personalized newspaper styled homepage, which brings you the latest stories based on a smart behavior analysis engine. 
I’m using it for everything from monitoring my favorite blogs and news sites to tracking hot stories and catching up with my friends on Facebook and follow great people on Twitter. You don't need to open an account with in order to take advantage of our great services.

Download Genieo Homepage
Best Benefit, without the need to preconfigure anything:
1.      Easy to use – Simply download and run Genieo
2.      Get the top news headlines from your favorite news sites
3.     Filter interesting posts from your Facebook and Twitter friends
4.     Monitor sites you visited and track items you’ll find interesting
5.     Get notification on live events such as football match scores etc
6.     Stay posted with your loved ones’ Birthdays and special days
7.     Access your personal newspaper anywhere with your iPad, iPhone,
  Android or with any of your favorite RSS reader

Tuesday, October 4, 2011


My Interview with Doug Goldstein, Israel National News - Channel 7, Radio

"In this interview, we see how modern technology can make your computer uniquely yours, and you can turn your PC/Mac into your own personal, home newspaper. Sol Tzvi of Genieo Innovation in Israel explains how her company has created a special way to make your computer serve your own, specific needs."