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Friday, March 5, 2010

Who own the freedom of our mind?

A system intended to make recommendations on topics followed by a user must predict this person's choices based on patterns he displays in expressing his interests.
At the same time it should allow room for personal active choice making – even at an unconscious level – and so create new behavior.

We're trying to change the nature of software... where people can finally be free from interaction with the machine

In order to implement the mechanism of personalization, a system should predict what will capture the user's attention at any given time.
Personalized software must focus on the user experience; it cannot be reduced to a statistical model of future behavior based on probabilities and prediction alone. It must be lived, experienced, felt.
Personalized experience is part of the subjective field of everybody's life; it might include reflection or random thoughts.

Who owns the freedom of our mind? Can our past behavior really predict our future behavior? If you ask a person how he might react in a given situation, although incapable of really knowing, he will base his answer on his past, on his intentions as far as they can be understood and on his respective relationship between past behavior and future behavior.

So, is prior behavior really the best predictor of future interests? To some extent, probably yes. However, because our intentions are dynamic and continuously changing, and they are ultimately beyond our full understanding, the bottom line is: humans are unpredictable. It is the essence of freedom in being human.

Genieo Innovation pioneers a personalization platform which can analyze user's behavior and then enable software to automatically adapt services to individual users based on their own choices. This way, we believe we give people freedom in their digital life."