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Wednesday, February 3, 2010

What makes social media social?

What makes social media social?
"A common misconception is that social media is authored by a large group (for example that many many people contribute to a Wikipedia page). In practice, I think most social media objects are authored by individuals or small groups and are intended to be consumed by small or large groups (most Wikipedia pages attract only a handful of people to make regular contributions). In aggregate, these objects become collective goods — what most of the great stuff on the Internet is made of: archives, collections, discussions, data sets, and more collectively authored by potentially millions of people."




By Marc Smith

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