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Tuesday, December 28, 2010


What innovations are focusing on dealing with the information overload?

My answer on Quora 

Personalization is not about filtering the web, it’s not about a process or a concept but experience. The experience of personalization by real flesh-and-blood people; it cannot be reduced to a statistical model of future behavior based on probabilities and prediction alone. It must be lived, experienced, felt. 
It is an existential realm, complex and verging on the chaotic, not a formula that can be reduced to an algorithm. 
I believe it’s a full spectrum of technical solutions to answer one philosophical experience; whether I feel the overall experience design specifically for me and for my needs.

People are so accustomed to do so much in order to get what they want, and personalized solution should answer those challenges. 

With this in mind we created, a personalized newspaper style homepage that design to each individual. We are using different kind of technologies and technics instead of just filtering the web for you based on your online behavior. 
You are welcome to give it a try and see the results right after the installation process (no need to wait few days…) 


Read full discussion

Saturday, December 11, 2010


Fallen from the sky

For those of you who have been asking me about my take on life in the startup lane, this is all I can say: "Watch a day in the life of Genieo"
Genieo Company Event. Summer 2010.
Hope you will enjoy the video! 

Wednesday, November 24, 2010


Genieo to shed its Windows roots, land on Mac OS?

The first fully automatic personalized homepage called “Genieo” is coming out in a few weeks for the Mac. 


This is one of those unusual rumors that makes sense, Genieo coming soon to Mac.



Next month on LeWeb conference in Paris, I’ll give an exclusive access to Genieo Alpha version for Mac (few months before the official launch) to special people with addictive personality :-)



See you at LeWeb!


Registration to the close alpha version is open through Genieo web site, browse to with your Mac and sign up.


Thursday, October 14, 2010


Summer in the city - San Fransisco

What can I say, life can’t be any better. Enjoying a great sunny day in San Fransisco, having a great conversation over coffee with a great and friendly people such as Don Dodge from Google, Rick & Oded well I can’t tell you who they are (sorry guys)  and Tom Foremski, talking about his last book “In My Humble Opinion” (which is highly recommended).

Soon will be on my way to NYC and then will be heading home. 
Can’t wait to the next time I’ll be here again. 
Missing you guys already! Thanks for a great company. 

Special thanks to Tom for covering Genieo's story, you can read it all here

Thursday, September 30, 2010


Do we all turned into sheep and monkeys in the wild web zoo 2.0?

To be human at any level has changed.
The Web ecosystem places the individual's mind directly onto the human stage and now all individuals can collaborate, their private thoughts entering into the space of digital humanity. And now we can observe the behavioral madness that has always existed around us.

Our mind is our private domain. Sometimes we rule and hold the scepter; sometimes we are the slaves of our own mind's creation. Whatever may be the case, the thoughts that we care about the most are almost always with us. We have "privileged access" to the contents of our minds.
Web 2.0 procreate bloggers and more content on the wire, people shared their opinion, emotion, thoughts, we created haven for psychologists that used to only seen a glimpse of humanity; but now they can play in the sands of our minds throughout digital space. Nothing is virtual anymore. What was virtual has become part of our reality; part of who we are.
Social Networks has started a new revolution. Within a fraction of a second, everyone can reach out to many other minds in real time. On the digital stage in view of an online audience, we can create life and act our role. The pieces or parts of minds create the power of many and the net defeat history and can save our tracks forever.
But what’s next? We all want to be heard but do we really have something to say? I ask myself how often I retweet something I see, how often I Like and share vs. really spread my own ideas and perspectives? Does it really matter? how come most of us just increasing the noise, generate buzz and follow the flock as sheep instead of walk free as a wolf. Do we all just turned into lazy monkeys imitate other people in the wild web zoo 2.0 in order to feel our existence, to feel alive?

In the digital age, our psychoanalyst is the data mining system that observes our click streams and figures out our thoughts, feelings, interests, passions, loved ones, our friends – all those out there in the digital atmosphere. The truth about us has yet to be realized.
With so much retweets and shares we start sinking into the content pan.
Now let’s flash the toilet and start thinking again.

P.S I love monkey-people please retweet this post J

Friday, September 24, 2010


Facebook vs. Who? Users Stay Longer on Personal News Engine Genieo Than on Facebook

"Genieo's design works perfectly well. What's most important, though, is that the recommendations are extremely good." By Frederic Lardinois, RWW

"I've been using Genieo for a couple months now and it's almost completely replaced Google Reader for me". By Klint Finley, RWW

 This PR post was published by Genieo Innovation on 24/Sep/2010


Maybe Mark Zuckerberg and Facebook are wrong, privacy isn't dead.  Ultra-private, ultra-personalized news engine announced today that its users spend more time on their pages than on Facebook, according to statistics independently generated by random groups of thousands of users, making Genieo one of the stickiest sites on the Web.

Genieo users spent 300 minutes per month online, according to the analytics. Facebook reported last week that its users spend approximately 100 minutes per month online, according to comScore.

Unlike other news readers, Genieo is a completely automatic, completely private personalization engine that can sense the difference between intention (I am looking for a new apartment) and attention (I will always care about stories related to Venture Capital); it can differentiate between caring about Derek Jeter all the time (you are a scary stalker fan) and only caring about him from May to October (you're just a Yankees fan). 

Another innovative personalization feature involves Facebook and Twitter feeds.  Genieo brings its users the tweets, posts, or Facebook status updates they care about that they might otherwise miss.  Genieo's powerful algorithm will search for your active interests – not just in the news stream but also in your social stream, including live events or posts you missed because you weren't online or because Facebook's algorithm didn't promote them in your feed.   Say you "Liked" a blog just once but then forgot about it, but that same blog happened to post a story months later about venture capital – or Derek Jeter – Genieo would know that you'd be interested and put it on your personal home page. Or if a friend you don’t speak with often puts up a tweet, Facebook link or status update that matches your interests, that will show up on your Genieo page as well.

"We believe that privacy is essential to personalization, and personalization is essential for the Internet's next steps forward, notes Sol Tzvi, co-founder and CEO of Genieo. "Genieo brings real value to its users because we take a panoramic view of personalization:  we use a different approach for each of the users' online tasks. The way Genieo deals with the user's social stream is totally different from the way we deal with news or blog feeds. And combining all those feeds together in a smart and personalized way keeps our users coming back to their Genieo pages.  That's why we're so sticky.  It has super interesting implications across the board."

"Some programs call themselves personalized, when they are really just customized APIs," added Tzvi. "These numbers for Genieo validate that consumers respond when you bring them content that matters to them, that they didn't know existed or that they would have missed."

The user numbers were reported for the period from July to September, 2010, by a large group of users mostly based in the U.S. who had recently installed and were using Genieo.  

About Genieo

In Genieo, for the first time, privacy and personalization are combined to bring content that is as dynamic as its users' lives: connected, evolving, relevant – and private.  Genieo's proprietary algorithms privately detects users' intentions and attention and delivers interesting and relevant content like blogs, videos, Facebook links, Twitter feeds, or breaking news.  Genieo also automatically detects the difference between short-term interests like an apartment search, or a long-term interest like news of a specific sports team, favorite artist or even a local topic like school news.

Unlike other personalization solutions, Genieo protects the user's privacy by keeping all the information on the user's computer or mobile device and not sharing it with a server.  Genieo has enormous implications for advertising and media; highly targeted ads can be precisely delivered without revealing personal information.

Founded in 2008 with 15 employees, Genieo Innovation's headquarters and development center are located at the heart of the hi-tech industrial area in Herzlia, Israel.   For more information, go to

See also:


Friday, September 17, 2010


New Version of Genieo Coming Soon [SCREENSHOTS]

Yes, we are all individuals, everybody uses the Web differently this is why we developed Genieo, an effortless, private and personal news engine.
Some sites are calling themselves personalized, when they are really just customizable or using smart collaboration filtering.
Genieo, for the first time, privacy and personalization are combined to bring content that is as dynamic as its users’ lives: connected, evolving, relevant – and private.  Genieo’s proprietary algorithms privately detects users’ intentions and attention and delivers interesting and relevant content like blogs, videos, Facebook links, Twitter feeds, or breaking news.  Genieo also automatically detects the difference between short-term interests like an apartment search, or a long-term interest like news of a specific sports team, favorite artist or even a local topic like school news. Genieo new approach to personalization, privacy and automated content aggregation is the best way to provide a personalized news stream for everyone.
Now, a new version of Genieo is on the way and it will feature a brand new user experience for sharing our daily interest.
This version of the app should be available for download on Genieo website soon.
I would like to share some of the screenshots of it with you so that you can see some of the new features.

For instance, check out the new ‘Auto Blogging Pages’. The feature will help us become a bloggers without any efforts, all based on behavioral principles. 

There are also a new features called “My day in Pictures” .

The app will be released in few weeks and in the meantime I’m sure you enjoy Genieo as it is today

Wednesday, August 25, 2010


Starting up and Startup (Part 2)

Part II – With a Little Help from my Friends

The road does not seem so long and hard when in the good company

Convincing others - Being a humble CEO

I enjoyed working for Microsoft for those few years in the past. I was presented with many challenges, especially at a time when securing Microsoft product was a major problem which required prompt solving, due to Microsoft software being regularly infected by viruses.
I had multiple roles in the organization, the major one being building our customer messaging system from scratch, a system designed to deal with the frustration caused by hackers attacks on the Microsoft software. People used to hate Microsoft so much back then (now they've shifted their attention to other targets
I loved Microsoft as a company, I loved the people around me and I loved dealing with these  challenges.
However when working in corporations one too often finds himself seeing holes when others see only walls. You find yourself knowing what the right thing to do is, yet taking forever to convince others. You spend all your energy talking to people instead of taking action. Too often I found myself frustrated and thinking: 'oh well, when I have my own company I'll be the one making the decisions, and I’ll lead all my people to the Promised Land, in my own way'.
Years went by, and ironically I must admit, I've learned that in order to be a good leader one has to sometimes let other people lead him.
Everybody's seeking guidelines. And still, if you chose to work with great and smart people such as yourself, you must allow them the freedom of choice; otherwise you will only find yourself building another corporation, with people taking forever to convince you and each other before actually beginning to build the product. Startup companies do not have this time to waste, and as the leader of such a company, you must hire great and creative people, and make sure you allow them the space and freedom to spread their wings and take you up.
This is why, even at the earliest stage of founding my own company, I realized I cannot tell people: 'hey! THIS is the right thing to do'. Instead, I knew I had to bring them around my ideas, make them understand what I want, and let them come with their own solutions, so that they can express themselves the same way I always wanted to do myself back then.

Raising Money - Being a modest CEO

For the longest time, my impression of people who went around raising money from strangers in order to support the development of their own ideas was that they must be arrogant.
Today I know otherwise. People, who believe so strongly in their own ideas, can feel comfortable enough asking for other people's money as a mean to realize their dreams. However, whether it's VC's money or Angel's money, it all comes from people who worked very hard for it, and therefore must be very well respected.
So this way or that, I eventually found myself as well, asking these investors to believe in an idea of mine.

It took me a while to understand that it is not the idea I’m selling for the money, but it is rather me and my skills. I don’t think that Genieo is the cleverest idea I ever had, but I do believe it came up at the right moment which enabled me to make it happen and lead my company to success.
Oh yes, I may fail, the investors may lose their money, but they can rest assured that they've put their money into a great management team which increases their chance to hit success.
When you go around raising money, do not fix yourself on the idea itself only or on its potential. Investors are after the full package, they are looking for the right people who can make it happen for them! 
I never spend extra money on a business class ticket when I travel around the world, I never buy fancy stuff to make me feel like a successful CEO, yet I do always try to spend a fair amount of money on my employees. That is the wisest investment I can make with my investor’s money.

Find your partner

Never start a company by yourself alone. Great partnership and collaboration will always prove more beneficial than anything you will do on your own.
The greatest challenge when starting up a new company is finding the right partner. A person to walk with you all the way “To have and to hold from this day forward, for better for worse, for richer for poorer, in sickness and in health, to love and to cherish, till death us do part” – yes, exactly like with a good marriage, you must find the person who will complete you, fill in your weak spots, encourage you when you lose faith, a person with whom you will be able to share all your intimate thoughts on your way to success. It may be hard to do, but you'd better find that great partner for this journey.

Consider as well, that your investors and employees are also partners of yours. When they lose, you lose, when they fail, you fail, their success is your success as well. And always remember, that when you win, they should all be winners, and you must make them part of the celebration by showing them your good will and gratitude and give them more than you promised to give. Remember that without them you wouldn't be standing there, at that moment of success.

We can all fail, as great as we may be. Sometimes, it'll be because of wrong timing, other times we may take the wrong direction. People who dare always make mistakes. Remember that you are not defined by what you do or don't do, or by what you achieve or do not achieve. You are the reflection of the strength of your faith, and of the power of your will and diligence. This is what makes you who you are and it all has to do with the freedom you give your mind. You are the dreams you dare to dream.

Every light, bright or faint, begins with a spark of the freedom of dreaming and courage to believe. That is the difference between the creator and his opposite, the eliminator.

Monday, August 23, 2010


Starting up and Startup (Part 1)

As a young CEO and Co-founder of a startup company I often find myself thinking of the path I chose and the destination I lead myself to.
Thinking of all those lonely times, when I’m traveling around the world in the middle of the night - sometimes even in the middle of nowhere really; crossing the world from one corner to another; scheduling meetings with different people from different cultures; speaking in a foreign language which forces me to concentrate not only on what I have to say but also on how to build a proper sentence, all in the cause of reaching out and touching these different cultures.

This is my idea of living: exploring, learning, teaching others, sharing thoughts and ideas, braking rules and lines I locked myself in years ago without even noticing, growing day by day and becoming the person I am today, re-inventing myself to with every new dawn -  every day I am the person I am that day.

Our definition of ourselves as people is based on our past: past behavior, past experiences, past achievements. And yet, is observing a prior behavior really the best approach to understand who we really are? Well, to some extent – yes. But then this could lead us to live in a false impression and view of ourselves. After all, we humans are only trying to simplify complex questions, such as who we are.

Can we really do it?

Ordinarily, we'll try to answer these questions with reference to our past achievements in life as oppose to our qualities, capabilities and skills. We've all heard stories of people who suddenly found a new hobby at which they really excel. One starts painting at the age of 60, another starts playing the guitar at the age of 50. Talent is most of all about faith, will power, practice and a hard work. So yes, one can live up to his dreams by having strong faith, powerful will and diligence. Easy to say – after all, I must admit myself to accommodating a lazy demon inside of me as well as anyone. I do like to do the things I love, and the things I love come fairly easy to me most of the time - easier than other things anyway.
Yes, I could fool myself and fall into this magic circle of doing only the easy things, but instead I chose to break this circle, free my mind and dare to dream.
I keep reminding myself that every light, bright or faint, begins with a spark of the freedom of dreaming, and the courage to believe. That is the difference between the creator and his opposite, the eliminator.

The creator and the eliminator

I think about every great idea I ever had along the years, and of the obstacles which stood in my way to realize them. I could start a company 10 or 15 years ago. So what was it that was so different two and a half years ago, at the moment when Genieo was only an idea in my mind, not even a dream?

Insight and instincts – your guides on the journey

Whenever I felt I had a good idea, I used to go to people I admire and consult them upon it, in hope to get some kind of approval to my insane concepts. 100% of the time, the feedback I got was that it’s impossible to technically do, impossible to monetize, impossible to raise the money for it… All those clever peers of mine, those great company employees simply told me to forget about it, and that it won’t work.
It took me nearly 10 years to see that those ideas of mine were actually possible; unfortunately however, it happened only by way of it coming to my attention when someone else had realized them. Some of those ideas proved to be rather good ones and made their developers very successful.

So what was it that made my friends tell me my ideas were impossible? Was it me? Maybe I failed to communicate my thoughts properly? Or was it a matter of bad timing?
In fact, throughout the years I began to realize that many of my ideas involved instincts that I had in me, instincts that kicked so strong and became in away part of reality - a reality I saw but they did not.
There were things that were so clear to me and I didn’t even bother to explain, because they were so obvious in my vision. Well, it appears that sometimes there's a big difference between consulting with any of your peers and consulting with someone who's actually realized his dreams already.

Your peers can never be a good starting point. They are working for all those great corporations, and are imprisoned within this false transparent wall which prevents their minds from roaming free. Your peers can become innovators, they can be creative, they can posses a great variety of skills, and they can be very willing - But they too often will lack faith.

But don’t get me wrong, I do think that one should seek other people's opinion, learn from it, embrace good advice as one lives through this journey. However, one should never lose his faith and should always listen to his inner voice and let himself be guided by it.
If you are a problem solver, you will find your way. You do not need to figure out and have all the details lined up ahead from the start. Even if you could do it, I would advise against it, as things have a way of changing around us, and we must keep our eyes wide open and move very consciously step by step, from one point to the next; most of the time, the idea we've started with will become something else along this journey; a product may turn out to be quite different from the one we've thought of at the beginning; we may come across a different methodology of solving the problems we set out to solve. Many a time, success will present itself actually when what you've created will seem to have nothing to do with the plans you made for it at the beginning your journey. Sometimes, you may even find that your consumers will redefine your product for you by the way they chose to use it.
So let the world surprise you, let people around you become creative and innovative, let them grow and spread with the seeds you plant. It will make the things you yourself do even better.

Friday, August 6, 2010


Comment on: HP Labs imagines your computer watching you

Comment on: HP Labs imagines your computer watching you already have this technology ready. you are welcome to give it a try and see your personal digital reflaction.

Thursday, July 8, 2010


World Cup 2010 - Live Event

The World Cup games offered us a great opportunity to use one of Genieo’s unique features – Live Events Updates.

Live Events Updates stream real-time updates from ongoing events you follow, such as sport matches and developing news events, as they unfold. We would like to share with you the personal experience of one our biggest fans, Mr. Pascal LeBlanc, using Genieo during the England Vs. Germany controversial match.

Watch Now
Thanks to our great Genieo team for making this video!

Thursday, July 1, 2010


Hey... curious how my days looks like?

Everyday Genieo monitor and analyse my online behavior and creates personalized news reader only for me, based on my own interest, my friends tweets and blogs that cached my attention.
Take a look, Maybe we find same interest on same stories... 
Subscribe to my feed and see the topics I find interesting each and everyday...
You can also make your own magic feed, learn more Here

This is the way I see this feed, after download and install Genieo

Tuesday, June 29, 2010


The Art and Science of Revenue Glue

Most new ideas, however good, take some getting used to.
As a web content provider you know that coming up with great content, developing it as best as possible and launching it with the loudest hoo hah is unfortunately not enough for it work it's magic on the users.  Not immediately anyway.
Users take their time in getting used to new things, explore and understand their numerous yet not always upfront benefits, and in time develop a need for it… so even if you mange to get all the users possible to experience your content, you still have to have means to make them stick to it long enough in order to make them stay and pay.
Stickiness is revenue, and what you need is revenue glue.

Genieo can provide that for you.

According to our statistics, Genieo's personalization platform proves to be a very effective tool in increasing website stickiness. Users are attracted to personalized page content by sheer curiosity and the outstanding results provided by Genieo in form of automatically and accurately filtered web content according to users' specific individual interest seem to work wonders on visitors loyalty and recency as well as maintain low attrition rates.
Statistics show that over three quarters of users return to their Genieo personal Homepage, nearly half using it on a daily basis with an average user viewing time of 1.5 hours – this represents a watershed in terms of website stickiness.

These statistics were acquired using Google Analytics and are based on over 5,000 test case users who installed Genieo’s homepage.
Visitor loyalty stats show that the average user spent 1 hour and 27 minutes connected to their Genieo Homepage, and that in reference to the total amount of visits recorded - 76% of which were returning users while 24% were new visitors.

With respect to recency statistics (measuring the amount of time in between visits), 53% of Genieo users returned to their page on the same day for repeat use, 6.6% returned only once a day, 3.2% returned every two days and 2.6% every three days.  Just 24% visited their page only once.

During March 2010, attrition rate stats showed that only 35% of Genieo users left after the first or second use.  42% of current users are still visiting their page on a daily basis, even after multiple uses.  23.9% visited the site only once, 11% visited just twice, while 7.4% of current users have visited their page 9-14 times; 9% have visited 15-25 times, 10% have visited 51-100 times, and 6.3% have visited 101-200 times.

The nature of Genieo's personalized Homepage, as well as the fact that Genieo is a desktop application which continually updates users with content most important to them, make it become a significant part of their day to day internet experience. Statistics also show that users prefer Genieo’s Homepage to many other personalized homepages distributed by software companies.

So if you've got a new idea and you're looking for way to make it stick and so increase your revenues, Genieo is something you should look into...

Monday, May 24, 2010


Normal rainy day in San Francisco

Last Friday I met with Tom Foremski, the editor of Silicon Valley Watcher to share with him my point of view of privacy and behavioral targeting software. Mmm... OK... we were also talking (a lot) about Genieo, you can read the full story here.

It's just warm my heart to meet people like Tom and Don Dodge from Google, that are willing to give and share some good advice.

Sometimes it's just the little things that get me excited about people.
So it's time to say thank you to a great people I met in a normal rainy day in San Francisco.

Thursday, May 13, 2010


Chrome users – Welcome aboard!

Throughout the development of Genieo, our vision was to give people the option to think free. For me personally, Genieo has lived up to my expectations and made this vision as real as I have imagined it way back then.
Now our task is to make Genieo available to as many people as possible, and Chrome, being the 3rd most widely used web browser was high on our list.

Today, I'm proud to announce that we have launched a new version of Genieo which is fully compatible with the Chrome browser, and Chrome users are now welcome to join in the Genieo experience and open up to their world of information on this freeway of thinking.
So welcome aboard all Chrome users.
As of today you can have full and easy access to all the information of your personal interest. No more tedious search routines and complicated RSS management, no more having to remember where you saw this or that piece of interesting information, and how on earth to follow up on it…
As of today Genieo can do all of it for you and in a completely automatic environment which requires zero input from you. All you have to do is be there and enjoy it.
Genieo will automatically study your topics of interests and search the web for any specific information accordingly: News, articles, blogs, posts, follow-ups, real time events, and even items from your friends on Facebook and Twitter - all will be filtered according to your own specific individual interests and presented to you on a Homepage Generated especially for you.
Genieo will self register all the RSS feeds of your favorite sources and manage them continually, adapting throughout to your dynamic interests as the change and evolve and all at the highest resolution and level of accuracy.

And if you worry about privacy issues – well don't. Genieo is a desktop application, and as such it manages your entire private data on you own computer, no one has any form of access to it but you.

Now the next great thing is that this entire environment which is basically your personal world of information can be accessible to you from anywhere: over your iPhone, android and any preferred RSS reader of your choice from any computer in the world.

So all you have to do is go to Genieo web site and download the new version of Genieo. On our website you can also find much more information about Genieo and if you miss something then feel free to contact us through the website and you'll be answered shortly.

Well, now that you have it all – Spread your mind and Think Free!

Saturday, May 8, 2010


My interview with Robert Scoble

Thank you Robert! it was great meeting you... finally ;-)

Saturday, April 17, 2010


The only and last feed you will ever add to your smart reader

How to add your personal Genieo feed 
to your favorite RSS reader

As the CEO of a young startup company I must keep up with market trends and follow any changes which may be of concern to the strategy of my company, as wise people would say: it's always better to know than to guess.

Genieo is the smart application I've always dreamed of.  With all the wealth of information available to me all around the web, I could actually use the help of a smart, automatic tool which can think ahead for me and predict what I want to know at any given time.

So I started up a company to help me realize this dream, and named it Genieo.
The Genieo application is designed to study my online behavior and automatically generate a start page based on all my favorite sources of information, tweets, blog posts of my Facebook friends, and any other information sources which match my current areas of interest.

Genieo analyzes my online behavior, and based on my individual choices, it creates specifically  for me, a list of sources from all my favorite news portals and other trusted sources (RSS feeds), knowing automatically which are my topics of interest, and accordingly digging and discovering the best stories for me. Genieo also follows the changes in my interests and automatically adjusts my list of sources, opting feeds in and out to match my relevant reading habits. Genieo will do all this for me and much more while maintaining complete privacy and requiring zero management.

People are so accustomed to do so much in order to get what they want, that I'm often being asked questions such as: how can I import my RSS list from my old RSS readers? or how do I add new RSS feeds to Genieo in order to take advantage of Genieo's smart personalization engine? And my reply is always: nothing. Genieo automatically finds, filters and organizes these for you. Unlike other readers that require you to add or remove RSS feeds and manually preset your favorite topics, with Genieo you don’t have to lift a finger. It simply does all this work for you with its fully automatic RSS management capabilities.
So with Genieo you do not ever have to manually manage your favorite list of sources.  

You can choose to use Genieo as your startpage or as a place you go to in order to catch up with your world. Even if you are an advanced user, using Feedly on other readers of your choice, you can still use Genieo to personalize your news stream. 
In this post I would like to share with you the Genieo experience and show you how to combine it with your favorite reader. 
So in order to take your Genieo personalization experience with you, follow the next steps and join this new revolution in terms of keeping up with your world. 

1. First download Genieo in order to see your digital reflection. To do so, click Here
2. Click on the Download green button and follow the instructions. 
3. The installation process takes around 20 min, at which time, Genieo analyzes your online behavior based on your browsing history on Chrome, FireFox and IE.
Don’t worry about any privacy issues. One of the great things about Genieo as a desktop application is that it keeps all your information encrypted on your local PC, so no one has any access to your private data, profiling information and such. 

4. After the installation is completed, you can use Genieo's start page as a window to your own personal world, or as I previously mentioned, you can take your personal Genieo experience to your favorite RSS reader. 
5. On your computer: Sign up to Genieo's web service by clicking on "Enable Genieo Web"

action will open an authentication page in which you can use your Facebook account login or register yourself to the service using your email account.

6. Create an account:

7. After creating an account you should see the following message:

8. Now, return to Genieo's Homepage and look for the RSS button on the side 
9. Click 
"Go to RSS page
10. Copy the HTTP link

or click on Subscribe to this feed in your favorite RSS reader (example: Feedly)

11. Another way to do it, is to open your Feedly page and add a new source:

12. Paste the RSS URL from step 10 as a new source in Feedly.
You can also add a new category for it as I did. I named mine "Genieo".

13. That's it! As of this moment Genieo is working for you in your favorite news reader.

You can also read stories that Genieo found for you in other Feedly categories.
I personally love reading my items on Genieo startpage; I think it's supper elegant!

Hope you will love using Genieo as a smart source manager in your favorite news reader. It does take off the hassle of adding and removing sources and filter items from all your favorite sources. It discovers new stories for you and saves lots of time in finding out what's important in your world. May it be the last feed you ever add to your RSS reader. One feed to win them all!

Tuesday, April 13, 2010


Speaking about Genieo startpage at Tel Aviv Pitch Slam (Innovate!2010)

Genieo - (no feedback) Tel Aviv Pitch Slam from Guidewire Group on Vimeo.

Friday, April 2, 2010


Genieo Launch at Demo Spring 2010

My Interview with Tim Reha at DEMO 2010

DEMO Spring 2010, Sol Tzvi, Co-Founder & CEO, Genieo - The most amazing videos are a click away

Tuesday, March 30, 2010


Tim's Top 5 DEMO Picks - Genieo

Friday, March 5, 2010


Who own the freedom of our mind?

A system intended to make recommendations on topics followed by a user must predict this person's choices based on patterns he displays in expressing his interests.
At the same time it should allow room for personal active choice making – even at an unconscious level – and so create new behavior.

We're trying to change the nature of software... where people can finally be free from interaction with the machine

In order to implement the mechanism of personalization, a system should predict what will capture the user's attention at any given time.
Personalized software must focus on the user experience; it cannot be reduced to a statistical model of future behavior based on probabilities and prediction alone. It must be lived, experienced, felt.
Personalized experience is part of the subjective field of everybody's life; it might include reflection or random thoughts.

Who owns the freedom of our mind? Can our past behavior really predict our future behavior? If you ask a person how he might react in a given situation, although incapable of really knowing, he will base his answer on his past, on his intentions as far as they can be understood and on his respective relationship between past behavior and future behavior.

So, is prior behavior really the best predictor of future interests? To some extent, probably yes. However, because our intentions are dynamic and continuously changing, and they are ultimately beyond our full understanding, the bottom line is: humans are unpredictable. It is the essence of freedom in being human.

Genieo Innovation pioneers a personalization platform which can analyze user's behavior and then enable software to automatically adapt services to individual users based on their own choices. This way, we believe we give people freedom in their digital life." 

Tuesday, February 16, 2010


Genieo Goes Live

A new paradigm for keeping up with your online world is about to begin:  
Genieo, Personalized News Stream Platform.

Today, Genieo Innovation reveals the public beta version of Genieo, the first fully automatic newspaper styled homepage, featuring personalized news and information matched to the reader’s interests.

Genieo is a super useful desktop application (particularly for Windows platforms) marks a new era in information consumption - "Mashup Personalization".
I would like to share with you a sneak-preview of our technology and product.

First Look at Genieo
Ever imagined a place where all of your web content is tailor-made and automatically filtered for you, including your favorite news, blogs, videos, and even your Twitter and Facebook stream updates?
Genieo is a newspaper styled homepage, featuring personalized news and information matched to the your interests, looking as if it was especially designed for you.
Offering a new informational experience for all Internet users, Genieo adapts to your online behavior, saves you time and helps discover items of interest to you, all in a process which requires zero management and where your information remains completely private.

Genieo is shifting the paradigm for the consuming online content, from search to an automatic personal assistance. While both search and personal assistance depend on understanding user indentation, the automatic personal assistant paradigm works on your behalf  while it derives user intent without any real conversation with the user, simply by learning his online behavioral patterns instead of just a set of keywords.

What does it look like? 
The user receives items of interests that are filtered into numerous categories of content:

1. Top Headlines – These are latest headlines from a user’s most visited news portals, irrespective of topic.
2. Hot Items – Topic-focused. These include the items most read by other internet users. Also, Genieo delivers to you the most-read and popular news articles on topics of interest to you, beyond the news portals and blogs that you most frequently visit.
3. Follow-up items to previous news articles that you have read, so that you won't miss updates on stories you care about.
4. Up-to-the-minute updates on live events (i.e. sports, technology conferences, presidential speeches, award shows, etc) that a user is following.
5. Interesting Items – These news items combine the site-focused and topic-centered items, sending you the items of high interest to you from your most frequently visited sites.
6. Facebook and Twitter updates filtered to cater to your most recent topics of interest.

The Technology Behind Genieo
Genieo is a desktop application that identifies user interests based on browser activity.  Genieo has pioneered a new technology called Micro-Behavioral-Targeting (MBT), which continuously studies each individual user, follows his specific topics of interest as they form and evolve, and accordingly forms connections with sources across the web most relevant to the user's interests.  For example, a reader who is recently following the latest news about baseball player Derek Jeter would be updated not with general sports stories, or all articles about baseball or even all news about the New York Yankees, but with updated news relating to Jeter himself, that would range from news sites, blogs, tweets, and more.

Without using the Semantic Web standards, ontologies or dictionaries, Genieo automatically identifies and constantly updates topics of interest – so the user doesn’t have to predefine his topics or set categories.  To do this, Genieo auto discovers RSS feeds while the user browses the web and ranks those sources based on his/her interests.  Genieo then automatically manages those sources for the user (opt in/out from feeds) based on the individual changing interests.

Unlike other personalization solutions, Genieo does not collect or share any private information. As a desktop application, Genieo’s entire mapping and profiling process is performed solely on the user’s computer, and for the first time, you can enjoy personalization engine that does not involve any server side interaction. This way the user's private information remains always with the user, and none of it is shared in anyway with any third party or anywhere on the web. In addition, Genieo respects secure content and automatically disables itself once a user navigates to secure sites.