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Saturday, November 14, 2009

Genieo Innovation has announced it has raised $3 million in Series A

Genieo Innovation Ltd. has announced it has raised $3 million in Series A financing from leading private investors.
The company is developing a generic personalization framework which will enable providers to offer customers tailor made services while keeping their privacy secure.
Genieo innovation's technology uses proprietary algorithms to process user behaviors, interests and preferences, extracted from any platform (PC, mobile device, internet etc), and creates automatically a unified personal profile.

Our first product, Genieo, creates a dynamic personal content portal (A start page). Genieo is a desktop application which automatically generates a personal start page with relevant content and ad hock personalized news widgets. "we simplify complex technology to the end users" says miss Sol Tzvi founder and the CEO of Genieo Innovation, "imagine that your personal assistant read ahead all the news papers and digital sources that you like and manages all relevant articles in one page, in order to do that she will need to fairly guess what's on your mind each day and highlight all articles from your trusted sources based on your interest that change from time to time. This is what Genieo does for you, it maps your friend's blogs and twitters and brings to you only the items that relevant to your topic of interest at that moment without asking the user to rank or manage anything. We discover new feeds and opt you in or out automatically based on your intention or attention at any given moment".

Unlike other start pages, Genieo doesn't use predefined topics. Instead it auto generates a set of micro topics, based on the user's areas of interest and change it dynamically as you change your focus of interest. Unlike any other personalization technology and solutions that learns your behavior on the server side, Genieo does not share or send out any personal data, its entire mapping and profiling process is performed solely on the client side. Genieo also respects secure content and automatically disables itself once a user navigates to secure sites or read his emails.

In Genieo Innovation, we put the user's privacy concern on the top of our minds, we took on our self the goal to be an example to others and to show the world that personalization doesn’t mean that users has to give up on their privacy in order to enjoy the great benefits of a behavioral technologies.

Founded in the second half of 2008, Genieo's headquarter and dev center are located in the heart of the hi-tech industry area at Herzelyia, Israel.